Market Research and Networking Skills
you have identified some career options, your next step is to find
out if these options are truly what you want and are viable in today's
job market. In this phase of your career transition, you
will learn research skills to find out more about an industry before
jumping in headfirst. Once decided on the job and the industry you
will learn how best to sleuth the job market and uncover that perfect
Networking is the fastest way to find what you're looking for.
At least 80% of jobs will be found through this avenue versus the
formal job market such as ads and placement services. Even more
in todays job market. Spend at least that much of your research
and job search time networking versus scanning the paper. The first
step to networking is to build your contact list and go after it.
You will quickly see the vast resources that lay right in front
of you on a daily basis.
Informational interviewing is invaluable for learning about the
market, jobs, and industries, as well as making key contacts leading
to opportunities. You will learn the most effective approaches that
will get you through the door, how to create agendas that get you
what you need, and devise questions that bring illuminating answers.
Researching the Market
Conducting market research is essential for both learning about
the market as well as showing up strong in interviews. You will
learn where the most valuable research and information can be found.
Once you have gathered enough information with regard to your options,
you can focus in on and target that perfect job and industry. You
will gain tools to assist you in this targeting phase.
Accessing the Job Market
There are essentially two entry points to the job market. Find
out what they are and how to access them. Create a plan and follow